At a Digital Media conference I attended yesterday, the CMO of comScore shared the following fact:

Of the general mobile phone market with web browsing capabilities, only 14% actually browse the web on their phones. However 90% of iPhone users browse the web.

Wow.

Mobile phone companies have been pushing their web browsing phones into the marketplace for years, yet not until Apple created a better experience -- a better design -- could usage increase this tremendously.

We saw a similar result when we launched an updated navigational system in our StyleList site several months ago. Our traffic rose ten-fold the very day it launched.

As we evolve our web sites, let us take note. Success is not always about getting new features into the marketplace. Sometimes the greatest success can come from inventing new solutions to radically transform current features into even greater effortless and delightful experience.