






Note: all times AM PST
9:13
Starts with new I'm a Mac ad. "2008: The YEar of the PC" Just gonna' copy everything you did in 2007.
9:14
Steve walks on the stage "There's something in the Air today". Look back to 2007.
9:15
2007 Review. Steve says a big "Thank you".
5 million copies of Leopard. 20% of install base
4 things to report.
9:16
Press quotes on how great Leopard is.
9:17
Office for Mac being released native on Intel.
9:18
Item 1 - Time capsule. Back up device for laptops (and desktops).
Harddrive with wireless networking built in. 500GB drive ($299) and 1TB drive ($499).
ships Feb.
9:20
Time Machine ad "I'm a Mac" ad. Very funny. Also shows a new Keynote transition.
9:21
Item 2- iPhone - 4mill sold. 19.5% market share of smartphone in first 90 days, second only to RIM (39%).
9:23
SDK for iPhone
new features on iPhone: Maps with location. Webclips (make widgettes from parts of a Web page), Customize multiple home screens. Multiple SMS. Chaptering of videos. Lyrics support.
9:24
Demos new iPhone features.
9:28
Demos Web Clips.
Can add Web links directly to main iPhone screen.
Can auto zoom to a part of the Web page.
9:30
Can repositions icons on main screen(s). icons start to "jiggle" letting you know they are ready to be moved. Can create up to 9 different pages for storing Web pages.
Free iphone software update.
9:33
iPod Touch - Adding apps Mail, Maps, stocks, notes and weather PLUS the new iPhone features.
Comes on all new Touches or $20 update cost for current.
9:35
iTunes - Sold 4 billionth song. sold 20 million on christmas day. 125 Million TV shows.
9:36
Item 3 - iTunes move rentals - new section in iTunes. Touchstone, Mirmax, MGM, Lionsgate, Newline Ciniema PLUS Fox WB Walt Diney Paramount, Universal , and SOny. every major studio.
9:38
Will have all of the first run films plus large library.
Launch with 1000 films by end of February.
New films avail. 30 days after DVD release.
Can watch on Computers and iphones.
Starts within 30 seconds of pushing button.
30 days to watch MUST watch within 24 hours of first starting.
9:40
New movies $3.99 Library Movies $2.99.
Can move movie around between devices during watch period.
9:41
Launches today.
New iTunes update.
9:42
But, how to get movies on to your HD TV.
Steve admits that everyone has missed (even apple).
9:43
Apple TV Take 2 - NO COMPUTER REQUIRED.
9:44
Can rent movies in DVD quality or HD quality Dolby 5.1. Can view Podcasts. Can view photos directly from Flickr and .MAC
9:45
Can view all YouTube videos.
9:46
HD rental costs $1 more ($4.99 and $3.99).
100 titles to start with.
All streaming so does not take up harddrive space.
9:47
New interface centered around the movie experience.
9:48
free previews.
9:49
Shows HD Movie of "Live Free or Die Harder"
9:52
Buy Movies, TV, Music on Apple TV and will automatically synch with Mac or PC computer.
Can rent movies.
9:53
Podcasts also available streaming.
9:55
Photos from .Mac. Not saved on harddrive so not taking up space.
9:56
Photos from Flickr. Can surf around photos and friends photos.
9:58
Glitch in showing Flickr friends photos.
Steve tells us Flickr not serving up the photos.
10:00
Free software upgrade for existing owners. $299 price current -
NEW price $229 ($70 less).
Ships in two weeks.
10:02
Steve Introduces Jim Gianopulos, Chaiarman & CEO of 20th Century fox.
Talks about people wanting easy access to good movies.
Shows Homer iPod hybrid ad (silhouette homer with donut instead of iPod).
10:06
From Jim - BlueRay disks will now include digital version for playing on iPods.
10:07
Item 4 - There's something in the air. New note book.
MacBook Air
10:08
MacBook Air - The worlds thinest notebook.
10:10
Reviews current laptops and their problesm.
Need to be thinner larger display, faster, and full keyboard.
Air will be .76 inches to .16 inches. Very thin. So thin it fits in an inter office envelope.
Pulls out interoffice envelope with a Air inside.
10:11
it's very thin.
Magnetic latch. 13.3 inch widescreen. LED backlit. Instant on. Built in iSight. Full size keyboard Bakcklit.
Trackpad has multi-touch gestures similar to iPhone.
10:15
1.8" hardrive - 80GB OR 64GB SSD
10:16
Intel Core 2 Duo - 1.6 Ghz or 1.8 Ghz. 60% smaller than standard 2 Duo on PCs
10:17
Steve Introduces Paul Otellini, CEO of intel.
Didn't think it was possible to shrink the Duo 2, but Apple challenged them.
10:19
Smaller power adaptor. Flip down door for jacks. Built in 802.11n Bluetooth 2.1 + EDR.
10:20
NO OPTICAL DRIVE.
Can buy external drive.
Steve thinks most people will not miss.
How to install software?
10:21
Remote Disc feature allows you to use any optical drive on other Macs or PCS to install software.
Can install wirelessly.
10:23
5 hours of Battery life!
10:24
Review 3lbs, 0.16 to 0.76" 13.3" display, Fullsize backlit keyboard, multi-touch gestures, iSight, 1.6 GHz Core Duo, 2GB memory, 80 GB HD or 64 GB SSD
$1799 - in two weeks
10:25
Shows new ad
10:26
New feature in demos - Environmental impact - Aluminum case, Mercury and arsenic free display glass, circuit boards BRC and PVC free. Retail packaging 56% less volume.
10:27
Reviews show and other 2008 announcements including NEW Mac Pro.
10:30
"Special Treat" Randy Newman performs. New song for Europeans about America and the theme song to Toy Story.
10:41
Steve says Thanks.





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