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Featured Bloggers
Peter Rivera
SVP, Interactive Design
& Development
Rachel Been
Photo Editor, AOL Living
Allison Bucchere
VP, AOL Lifestyle Design
Michael Costantino
Principal UI Designer & Information Architect
Jason Cranford-Teague
Director, Web Design Standards
Rich Foster
Creative Director,
Key Experiences
John Kilpatrick
VP, AOL Entertainment Design Studio
Bill Knight
Creative Director,
Experience Design
Milissa Tarquini
Director, UI Design
Feb 20th 2009 2:59PM
Over the past year, I've had the honor of teaching the CSS Basics classes to dozens of AOL designers and programmers. The class takes students from the basics of what makes a Web page through to the fundamentals of the CSS Language and finishing with best practices.

After the class, I get a lot of good feedback and questions from the students, but the most frequently asked question is "What's next?"
Oct 2nd 2008 2:28PM
Objectively measuring design is critical to a product's success. Usability testing and tracking are powerful tools to evaluate your design with data from real users, and now AOL Designers have another tool at our disposal. With the help of Forrester Research we have created the AOL User Experience Checklist. Building upon the great work of Forrester's original Web Site Review Scorecard, we've added evaluation criteria specific to AOL and our design standards .

Best practices evaluated in the list include messaging to users, navigation and way-finding, visual and architectural hierarchy, and task efficiency.

I am recommending that every product be evaluated once a year at a minimum for a baseline. Then teams may revisit their report and score as improvements are launched.

Please note that a perfect score is exceedingly rare and the goal should be to always be improving the score. If the score is always moving in the right direction then we know our experiences are always improving as well.

AOL folks can find the checklist on our design guide here:
AOL UX Checklist
Sep 19th 2008 11:15AM
If you are struggling with CSS in your projects, help is near!

The AOL Design Guide is now your go to place for CSS information, including:
  • Recommended Software: a list of software and add-ons with free or have a free trial period.
  • CSS Resources: the latest AOL CSS template file to start your project, CSS reference guides, the list of browser safe fonts, and other tools for working with CSS.
  • Best Practices: If you have a question about how to get the best code and designs with CSS, check out the Best practices list. This list will answer questions such as when to use inline styles (never) and which is the best color value notation (RGB).
But the page is still growing! We will be adding CSS training materials, the AOL Dev/Design Process for working with CSS, and expanding the best practices list. Stay tuned!

If you have any questions about the best practices, want to suggest software and resources, or have any questions about designing with CSS at AOL, please email me at j.cranfordteague@corp.aol.com

Visit the CSS Best Practices page:
http://designguide.office.aol.com/BestPractices/CSS
Sep 9th 2008 9:26AM
Our team of designers and engineers has been steadily working on a re-launch of our portal in October that really pushes AOL into some new places. And this is just the beginning! Here is a link to the info on TechCrunch. More details coming soon but the new page has features such as RSS, mail, and soc|net aggregation, customizable navigation, and some other surprises. Stay tuned.

Aug 10th 2008 6:00PM
You've worked hard, sacrificed nights and weekends, your site is out there for users to click around in, the beer from the launch party is now flat. And yet, there is an outstanding list of design bugs that goes around the corner. Columns are uneven, colors "off" from spec, fonts the wrong size, links going to the wrong places if working at all. Hmmmm... Obviously, something is wrong. Everyone is saying the site is live and celebrating, but it looks... unprofessional and not representative of the team's best work.

I'll state the obvious that this is not where anyone wants to be in this business. So, how to deliver quality each and every time? This post looks at each major role in the creation process and posits the questions that need to be asked individually to keep professional-level design a strategic priority.
Jul 21st 2008 3:37PM
Over at InfoQ, they are debating whether it's worth while to support Internet Explorer 6 anymore. The article details several online serivices, vendors, and developmental frameworks that are pulling support, arguing that the browser that once made up 95% of the market share is no longer an online player now that Internet Explorer is on the scene.

On the one hand, deciding not to support IE6 and embracing Web standards can make it easier to create Web sites, expand your design possibilities, and generally allow for a better experience. On the down side, if you do go with a Web standards compliant site and ignore IE6, these sites do not tend to degrade gracefully and many users on the older browser can get frustrated. Any thoughts about what we should do?
Jul 1st 2008 12:01PM
The Web is always changing and so is Web Design. Whether you just got out of design school or have been pushing pixels for decades, there's always something new to learn.

Every other Thursday, AOL presents speakers who will help you stay on the cutting edge of your profession, hone your skills, understand industry best practices and keep you ahead of the competition. We'll meet 12PM-1:30PM on alternating Thursdays in Dulles and New York to hear about new and advanced topics in Web design.

As a special bonus, the first session comes with lunch provided free! Expand your knowledge of Web Typography and fill your stomach! Who could pass that up?

If you plan to attend, please RSVP Jason Cranford Teague (j.cranfordteague@corp.aol.com) at least 24 hours in advance of the meet-up.

Click "Read More" for session dates and descriptions.
Jun 17th 2008 8:28PM

Since our website redesigns last year, our main pages have been re-fitted with a promotional module called "Cards on the Table" (or "CoTT" for short). This was a replacement for the classic "Dynamic Lead" module (the usual giant animated picture with text that seems ubiquitous on programming websites across the Web). I based the design on the simple notion that quickly exposing a site's value at the top of the page was a good thing for a time-starved audience. Since users don't have time for animations and rarely use controls to see more promotions, we had to come up with a new strategy to reach an audience skeptical that our sites had value. This post explains the design challenge of the new dynamic lead from a variety of angles and the outcomes.

please click "read more" for the goods...
Jun 6th 2008 10:16AM


In AOL Programming we have a document that should be used at kickoff meetings to align multi-disciplinary teams to the mission at hand. It is our take on the classic agency document called a creative brief. Briefs serve the purpose of aligning team members around core strategic principles without inhibiting their creativity in finding a solution.

Click "read more" for my take on the Creative Brief.
Jun 2nd 2008 1:33PM
PIXCETERA is a fully fleshed-out celebration of the craft of photography and has, as its central innovation, the ability to dynamically "read" galleries being published across the AOL network and consolidate them into one website (some innovations are not so obvious). Our users clicked billions of photos last year so we're hopeful that bringing all of this amazing programming work into one website fulfills an unmet need for them.

It is important to note that the site is not trying to compete with flickr as a UGC play (I myself am a faithful user of the site). Though we do have plans for user upload and gallery publishing and favorites, the main concept here is to bring the best programmed photography experiences in our network into one simple interface and provide the user the ability to "skip" across topics effortlessly.

One of my favorite little features is the ability to reskin the interface to white, gray or black so you can view photos in your own neutral tone of choice.

We've only just begun so expect some interesting innovations out of the pixcetera team over the coming months. And please let us know what you think.

Apr 13th 2008 12:12AM
AOL Television has an informative microsite dedicated to the show America cannot get enough of: Idol. But whether or not you are totally sick of Simon Cowell (um, like me), or hanging on every potentially off note you'll dig this nice poll interface. Though we have been using this format for some time, somehow the team keeps making it more and more interesting visually. Great build and drama in the movements. Check it out.
Mar 6th 2008 2:37PM

We recently launched a redesigned Home experience (http://home.aol.com), highlighting decorating, entertaining and do-it-yourself tips from many of the content leaders in this space. Our redesign has increased monthly page view traffic by a whopping 2100% since launch (and almost 800% since this time last year).

One of the biggest internal successes of this project was how we fine-tuned our design process to save a ton of time while ensuring a more satisfying work experience and tested our creative concepts to ensure we would resonate with our audience. Here's how we did it (click "read more")
Jan 9th 2008 1:03PM
AOL News recently launched a new printing experience that comes through a partnership with HP.

As you can see from the screen shot the user has the ability to choose special formats (called "recipes") for printing. A PDF file is then generated for the actual printing. Bill Knight, our Creative Director for Information websites, and his team are now solving a more prominent design integration of print within our article templates now that the experience is world-class. We'll post about that when it is ready.

From a technical perspective the Tabblo-powered technology was very easy to integrate (you can check out their website to see more about this technology).

Why is HP giving this tech away? Their branding goals are to attain mind-share relative to "ownership" of smooth printing experiences on the Web. "HP's goal is to make printing content from the web the easiest and best experience possible for people – whether they are printing a simple map or a book of their favorite blogs," said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. Of course, we're now working on further integrations into the Weblogs properties.

You can also find an HP print integration within our AOL Food website on the recipe pages.

Dec 27th 2007 5:00PM

After almost a year of design and development the AOL Music team has recently launched our first "long-tail" next generation photo experience (Phase 1). From the global navigation on the music site you'll see a new "Pictures" link that takes you to a hub showing the most recent and most watched photographic assets coming in from our partner feeds. Within each artist page is also a contextual left nav link that will take you to a dynamically generated photo stream of assets for that artist. The sample above shows the screen after I clicked "enlarge" next to a photo a Prince. On the left nav the user can browse the photos via alphabetical index or by genres of artist. Note also the clear and "extra-large" colored buttons to queue the user to the navigation, a detail but a significant one when your main mission is to keep the user clicking.

Click "more"...
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