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Michael Costantino's Blogs

Michael Costantino is Principal UI Designer and Information Architect at AOL where he labors energetically to bring new and improved experiences to the glass. For over 15 years he has managed the creation and lifecycles of award-winning technology products ranging from websites, to CD-ROMs, to e-Learning architectures, to fitness hardware/software, to computer sound equipment/software, and more. In recent years Costantino has lead major information architecture initiatives for Intel, AOL, Pitney Bowes, IBM, Aetna, New Balance, Nordic Lottery Systems, and Prentice Hall. He has taught and written about information architecture and is committed to bringing keen intelligence, quality, innovation, excitement, and the feeling of "just right" to his work. Mike has two Master of Music degrees from the University of Michigan, and a BA in Music and Astrophysics from Williams College, where he received the Hubbard Hutchinson Fellowship upon graduation for outstanding creative work. His life is held in balance thanks to family, friends, ultimate frisbee, music, a cappella, and sleeping on the train. "tutto nel mondo é burla" Verdi, Falstaff

Michael Costantino's Blogs

Michael Costantino is Principal UI Designer and Information Architect at AOL where he labors energetically to bring new and improved experiences to the glass. For over 15 years he has managed the creation and lifecycles of award-winning technology products ranging from websites, to CD-ROMs, to e-Learning architectures, to fitness hardware/software, to computer sound equipment/software, and more. In recent years Costantino has lead major information architecture initiatives for Intel, AOL, Pitney Bowes, IBM, Aetna, New Balance, Nordic Lottery Systems, and Prentice Hall. He has taught and written about information architecture and is committed to bringing keen intelligence, quality, innovation, excitement, and the feeling of "just right" to his work. Mike has two Master of Music degrees from the University of Michigan, and a BA in Music and Astrophysics from Williams College, where he received the Hubbard Hutchinson Fellowship upon graduation for outstanding creative work. His life is held in balance thanks to family, friends, ultimate frisbee, music, a cappella, and sleeping on the train. "tutto nel mondo é burla" Verdi, Falstaff

Mar 31st 2008 4:19PM

The thing about trivia is that it's never old. I mean, the facts are old, sure, but the fun of trying to remember just seems to be a part of human nature. Think of how many Trivial Pursuits are out there... even a Harry Potter edition.

That's one reason why we decided to go ahead and create User-Generated Quizzes on Moviefone. Its first weekend's metrics provide the second reason... actual numbers forthcoming, but many tens of thousands.
Jan 4th 2008 9:15AM
Rewind to the preholidays... I'm looking for a new set of pillows for the bed... the sit-up-in-bed kind... you know what I mean. I go to Google and type in "bed pillows" only to get the first 10 page matches for regular old fluffy down or Tempur-Pedic® pillows. At a glance I can tell that they're not what I'm looking for. So, what's my next step? How do I get past this impressive wall of commerce sites that are all pushing regular old bed pillows (aside from paging through tens of thousands of quickly retrieved results)?

Like a novice forensics specialist I examine the scenario. What actually happened here? What did the user enter in the field? What did the user mean by "bed pillows?" What was the user trying to achieve? What tools (features & datum) were available to help the user accomplish the task?

===== begin scene =====

I guess I should just ask myself (aka the user):
"What did you mean?"

He answers:
"What I meant was that I was looking for new bed pillows to sit up in bed with when we watch TV or read a book... maybe they're called reading pillows... I dunno. I'm just trying to find some stoopid pillows for God's sake."

The user sounds a little frustrated, so I ask another question:
"Why did you type in 'bed pillows'?"

He blurts out:
"Because that's what you're SUPPOSED to do, right?! Enter 'key words'."

please read more...
N.B.
This is a half-comic research and analysis narrative, and the longest blog you've read in a while. Get your glasses, a cup of coffee, and about 10 minutes of free time.
Dec 5th 2007 1:15PM
It's the most wonderful time of the year, right? The whole world decorates, the lights are up, the candles are ready, the air is crisp and full of spirit. We've all received holiday catalogs, been spammed with wonderful offers, and are struggling to schedule our holiday calendars to be full of cheer and low of stress. It's a time to give good tidings to all and special gifts of thanks and love.

This also happens to be the time when really cool interactive greeting cards make their way onto the stage. Instead of our usual daily gruel of news and RSS we finally get a chance to sink our dentures into some figgy pudding. This was my favorite from last year:

Happy Holidays from Big Spaceship
http://www.bigspaceship.com/holidaycard2006/

Brilliant! Make your own Mystery Science Theater 2000 piece... send it to others. How funny. How creative. How easy. How.. well, jolly!

Please sir, may I have some more?
Tell us about some of the best ones you remember?

Let's all try to put some silly (Ger. selig "blessed, happy, blissful") into our holidays (O.E. haligdæg, from halig "holy" + dæg "day").
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