
The auditorium at the Rem Koolhaas designed Campus Center in Chicago was the perfect setting for a discussion about design process. Jim Coudal (
Coudal Partners), Jason Fried (
37signals), and Carlos Segura (
Segura Inc. ) lead a "presentation and discussion on design, entrepreneurship, and inspiration."
Lately, I find myself focusing on creative process. How to create great work, keep the team inspired and avoid some of the pitfalls that happen to a creative team while working at a large organization. So, I headed out to the
Seed conference in Chicago to get an outside perspective.
It was a strong group of speakers, and I enjoyed the range of disciplines. I was inspired by the broad range of work from Carlo Segura's design studio, and the high level of design he maintained over the years. The
redesign of Corbis is briliant. But, I really went to hear Jason Fried from 37 Signals talk about his work process. Jason Fried's work philosophy centers around the principle of working with small teams, but I still took away some basic concepts I could apply to the AOL entertainment design team.
A few key points from Jason presentation that hit home:
Ship when the core product is ready. Nothing is worse for team morale than long development cycles.
Your work expands to fill the time available.
2 or 3 people work on a core product. If that team can't do the work, they scale the work back. They never add people to the team.
Interruption is the enemy of productivity. At times, collaboration can be considered an interruption and a fragmented day is not a productive day.
Meetings are symptoms and not solutions. Meetings should be a last resort as they require preparation that people aren't going to do anyway. Meetings shouldn't last more than 30 minuets.
"I would rather people grow out of our products rather than not be able to grow into them." Jason Fried