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By: Peter Rivera
Filed under: content, information design, product design, reviews, strategy, syndication, technologies, usability, video, web development, "wish I had done that"
Another company with a name that looks like a typo.
Apture is a killer new publishing application that lets you hook interactive multi-media modules from the Web onto your editorial. It has to be experienced to be really understood, so, for example, if you were writing a blogpost on the Aurora Borealis and wanted to provide definitions, pictures, and video from top sources like Wikipedia and YouTube, you could do so with just a couple of clicks. And then your audience gets to experience multi-media and related content on your website.
It's rare I say "wow" these days since I'm steeped in the Web all the time, but I have to say that this particular capability is stunning in its implications. Now ANYONE can have a site that is supported by some of the Web's top content providers (the Web 2.0 ones, that is).
Here are some examples of media stitched into a sentence (overdone for effect):
"The Summer's reigning blockbuster is still Iron Man, with Indiana Jones and the Kingdom of the Crystal Skull hot on it's heels. Me, I'm now rooting for The Incredible Hulk. And Will Smith's Hancock has yet to take a bow."
OK, the sentence is bad, but the multimedia in-page is really differentiating. Only real flaw is if there is no great content on any of those properties accessible within the application. For this type of interactive plug-and-play experience I can sure live with that.
Apture is a killer new publishing application that lets you hook interactive multi-media modules from the Web onto your editorial. It has to be experienced to be really understood, so, for example, if you were writing a blogpost on the Aurora Borealis and wanted to provide definitions, pictures, and video from top sources like Wikipedia and YouTube, you could do so with just a couple of clicks. And then your audience gets to experience multi-media and related content on your website.
It's rare I say "wow" these days since I'm steeped in the Web all the time, but I have to say that this particular capability is stunning in its implications. Now ANYONE can have a site that is supported by some of the Web's top content providers (the Web 2.0 ones, that is).
Here are some examples of media stitched into a sentence (overdone for effect):
"The Summer's reigning blockbuster is still Iron Man, with Indiana Jones and the Kingdom of the Crystal Skull hot on it's heels. Me, I'm now rooting for The Incredible Hulk. And Will Smith's Hancock has yet to take a bow."
OK, the sentence is bad, but the multimedia in-page is really differentiating. Only real flaw is if there is no great content on any of those properties accessible within the application. For this type of interactive plug-and-play experience I can sure live with that.
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