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Oh, how many times have we wished that the value of the design profession was immediately understood by the world? Perhaps talented designers would have been engaged to craft an alternative to the "butterfly" ballots that confused voters in Florida in 2000. Perhaps our grandparents would have a better understanding of the work we do. Well, now I have an opportunity to help. A few days ago, I was elected to the board of the American Institute of Graphic Arts (AIGA). This professional association for design is committed to demonstrating the value of design to the public (amongst other important goals).
We have a responsibility to help society understand the power of design to make life easier, more understandable, and simply more delightful.
I look forward to representing AOL with those I encounter through my involvement with this leading trade association and to helping the world understand the value of design.
What would you like to see from the AIGA? Share your thoughts here and I'll be happy to bring them to the table to help give the important work we do every day more visibility.
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Reader Comments (Page 1 of 1)
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Posted at 7:28AM on Jun 2nd 2008 by lcourtines
Generally the AIGA doesn't make itself very visible. I rarely hear about events, even good ones. What is the benefit to the at $300 membership? It's also mostly print design focused when 90% of designers I know at least partially work online. The really interesting work is much cross-disciplinary now. The AGIA needs to be relevant again.”
Posted at 1:11PM on Jun 2nd 2008 by Wayman
Posted at 12:32PM on Jun 9th 2008 by Vishal Iyer