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By: Allison Bucchere
Filed under: CSS design, identity design, information design, process, strategy
This week, we launched a redesign of ParentDish.com, a site that offers great insights on parenting topics.
The project was one of the best-run and most efficiently-produced design efforts I've seen. This is attributed to the team's focus on:
> clearly defining roles and responsibilities between our varied teams at the onset,
> crafting a solid creative strategy + moodboards with buy-in from all key stakeholders before developing design solutions,
> conceptualizing a significant suite of identity options, and
> fostering ongoing communication amongst the design and development teams to bring about a fresh take on a compelling site that helps raise kids of all ages.
Kudos to the team on their great work.
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