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Ask any typographer and they will tell you: the font-family you choose can say as much as the actual words you print. When you are running to be the President of the United states of America, you can not afford to say the wrong thing. One of my favorite NPR shows, On the Media, just ran an interesting little piece on the typography of the 2008 presidential candidate's signs and stickers. They talked to Sam Berlow of The Font Bureau Inc. about his recent article in the Boston Globe about what the candidates' fonts say about them. My favorite comment is where he compares Clinton's logo to a poorly fitting Talbot's suit with the pants hiked up too high.
You can listen to the interview or read a transcript at the On The Media Web site.
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