I am not at all happy about the proposed design of the Union Jack, ok they left Wales off the flag when it was first created in 1801 but is slapping a huge dragon on the front effective? I understand that each of the 4 countries should have some kind of representation on the flag but this looks like it was designed using Microsoft Word, slapping a clip art dragon on the front and totally ruins the flag.

A few years ago I went to hear Peter Saville speak at one of the design conferences in New York, he felt that in the UK things were "over designed" with banks resembling amusement arcades with neon signs and bright colours, estate agents appearing like trendy lounges and constant visual bombardment of high street brands all fighting for attention. I am of the opinion that this in some part adds to the level of visual sophistication in the average UK consumer which in turn leads to agencies having to push the boundaries to create more challenging concepts and visual executions. Clearly this is not the case with this flag, which to me looks more like a guilty after thought than a well thought out and designed solution.

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