control shift : It's All About the Experience : AOL Design Blog

Nov 15th 2007 2:46PM

Filed under: web standards, UI IA, usability, AOL design standards

When I published my little article on Boxes and Arrows back in ...June? July? (well, a long time ago anyway), I had no idea folks would still be talking about it in November. I've been interviewed twice in the past few weeks about issues around user's scrolling behaviors--it's been alot of fun!

One was recorded for a Boxes and Arrows podcast and can be heard here: http://www.boxesandarrows.com/view/blasting-the-myth-of16

And the other was for this article written by Terry Heaton of AR&D about the evolution of News as a product and how companies should integrate news into their content strategy: News is a Process, Not a Finished Product

I'm enjoying the debate, so keep those opposing thoughts coming...

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Comments [2]

Reader Comments (Page 1 of 1)


		“We really enjoyed your article about the myth of the fold, and frankly I'm surprised more people aren't in tune with this. I don't see the argument here. Sure, some people still take a horse and buggy to work but... Let's not forget you have to really search for a mouse without a scrollwheel these days, so what's the debate over? I could see how a user, upon scrolling down, isn't "in the mood" to necessarily click on something. I think their brain is in scan mode, and thus clickthroughs are probably not as robust above the fold, but saying users aren't scrolling down now, well that just can't be.” Posted at 8:51AM on Nov 20th 2007 by Victor Agreda, Jr.


		“Victor - I was very surprised as well. To be fair, things at the top of a screen are going to perform better than things at the bottom. And that's perfect if you ask me. If the information hierarchy is correct and aligned with your user's needs, what they are looking for should be at the top anyway, right? But there are folks out there that think this means that users don't look at the rest of the page, despite the data to the contrary.” Posted at 5:26PM on Nov 20th 2007 by Milissa Tarquini