After many years of very well written purely typographic ad's (ok so they did use a light bulb a few times) the Economist has gone for an illustrated approach, I think AMV BBDO, London did an amazing job of keeping the integrity of the brand but offering a new spin on the execution.

"The World Revolves Around The Sun. The world revolves around the sun. Not the British isles. The Economist"

"100 000 Brain Cells". 100,000 of your brain cells die every day. Make sure it's not from boredom. The Economist"

"Know Everything. You can't know everything about everything. But you can give it a good go. The Economist"

"Six Years Old. Because it isn't only 6 year olds who don't want to be left in the dark. The Economist"

"Dissection. Good if you're a story. Bad if you're a frog. The Economist"

"Follow The Herd. Looking for the herd? It went thataway. The Economist"

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