The third ad in the Sony Bravia color series is out!

I've been a huge fan of the Sony Bravia ad series since Rubberballs first made the rounds. Not only is the song Heartbeats one of my faves, I just remember being stunned by the beauty of all those superballs. I was so psyched that they were real and not computer generated. That simple 2+ minute commerical totally sparked my memory and the memory was sensory complete - I could remember playing with them as a kid, I could feel them in my hands, remember the particular force of their bounce, and their rubbery plastic smell.

God, I'm such a geek.

The second ad in the series is one of my daughter's favorites - I've had to play that thing over and over again. Exploding barrels of paint! Perfection, in mess form.

Anyway, the latest Bravia ad has been released. It's all plasticine bunnies, hopping through Manhattan. An amazing feat of stop-motion animation - it took over 40 animators 3 weeks to film.

Overall, I have such respect for Sony for these ads. They are a celebration of color, not just shots of their TVs on the wall. I could go on and on talking about how the elements of chaos in each one supports the wildness of color, but I dont want to bore you with my analysis. (You're welcome.) I just wanted to share a little beauty in an otherwise tough week. Enjoy:

Play-Doh


Oh, and download the rubberballs ad - it's much better to play it locally. You should probably play it every day. I'm just saying.

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